So you just opened your doors. Or maybe you’re a few weeks into launching your new business. You’ve got a logo, a name, a few social accounts. Now what?
Here’s what a lot of people miss: print. Not just because it feels nice to hand someone something real—but because done right, it still works.
Below are five print pieces you actually need—and how to make them count.
1. Business Cards That Don’t Suck
Let’s get this out of the way first.
Business cards aren’t dead. They’re just usually done wrong.
You don’t need glossy paper or weird shapes. You need something clean, easy to read, and professional. Make sure it has:
- Your name
- Your role
- Business name and logo
- Phone, email, and website
- A simple call to action or tagline (optional)
Bonus points if your card design matches your branding and uses high-contrast colors. Don’t be afraid of white space. Your card isn’t a billboard.
Stat: According to Adobe, 88% of business cards handed out are thrown away within a week. So make yours count.
And if you’re not sure how to avoid bad design, check out these common print campaign mistakes we see all the time.
2. Flyers for Local Reach
Whether you’re a lawn service, boutique, or local restaurant, flyers still matter. Especially in DFW suburbs where community events and bulletin boards are everywhere.
Here’s how to make yours work:
- Stick to one main offer or message
- Big headline, short description
- One strong image or graphic
- Clear CTA with phone or QR code
- Keep it to one page, no folds
Flyers are perfect for handing out at farmer’s markets, networking events, or sticking on community boards. If your offer’s good and your design is solid, people will take action.
3. Menus or Brochures
If you’re in food, hospitality, or any service that includes multiple options, you need a menu or brochure. Period.
They give people a way to browse without a screen. And in places like Plano or Denton, where people still value a more personal touch, this can set you apart.
Brochures work best when:
- They’re focused (not a brain dump)
- You use icons or short sections
- They match your branding colors
- You print them on sturdy paper
Menus need to be clean. Easy to scan. No tiny fonts.
And don’t forget to include updated pricing and seasonal items if they apply. Nothing kills a print piece faster than outdated info.
4. Postcards That Do Something
Don’t print postcards just to check a box. Make them work for you.
Postcards are one of the easiest ways to target local homes or businesses. Especially if you’re doing an Every Door Direct Mail (EDDM) campaign through USPS.
Your postcard should:
- Include a special offer or discount
- Have a clear headline and bold CTA
- Direct people to call, scan a code, or visit you in person
- Be sized for USPS guidelines (so you don’t overpay)
They work great for openings, new locations, or just staying top-of-mind in your ZIP code.
5. Branded Signage or Table Materials
If you plan to show up anywhere—pop-up shops, vendor fairs, expos—you need some branded gear.
Start simple:
- One pull-up banner
- Table runner with your logo
- A sign with pricing or promos
This doesn’t have to be expensive. But it helps build trust fast. People notice when you look put together.
Even if your business is mobile or on-the-go (like a food truck or event company), good signage means more eyeballs. And more eyeballs = more sales.
What Most Businesses Skip (But Shouldn’t)
You’d be shocked how many new businesses skip print entirely—or go too cheap. That $19.99 print site might sound great until your colors are off, your paper feels flimsy, and you can’t hand out what you just paid for.
It’s not about printing a ton. It’s about printing smart.
Good design, clear messaging, and local relevance—that’s what works. Not just print for print’s sake.
And if you’re still guessing on what to print first? Start with one piece at a time. Test it. Tweak it. Build as you go.
Bonus Tip: QR Codes Can Help Track Results
You can add a QR code to almost any of the print pieces above. Send people to a landing page, promo code, appointment scheduler—whatever fits.
But only use them if the destination is mobile-friendly. Nobody wants to scan a code that leads to a clunky site.
Final Word
If you’re starting a business in the Dallas area—or anywhere else really—print’s still one of the fastest ways to stand out.
People keep it. They share it. They remember it.
You don’t need a massive print budget to win. You just need the right pieces done the right way.
And if you’re ready to print? You know who to call.
