If you run a local entertainment spot—arcade, bowling alley, escape room, golf bar, anything like that—print can still pull weight. Big time.
Yeah, digital gets all the love. But print doesn’t get scrolled past. It gets handed out, stuck to fridges, shoved into purses, pinned to bulletin boards. It sticks around.
Here are 5 ways to make print actually work for you.
1. Direct Mail with a Purpose
Direct mail doesn’t have to be boring. Or expensive.
If you’re in the DFW area (Dallas, Plano, McKinney, etc.), you’ve got tons of households within a short drive. That’s your zone.
Use postcards to send:
- New location announcements
- Birthday party promotions
- “Bring this in for a free game” offers
- Holiday specials
The key is the offer. Don’t just say “We’re open.” Give them a reason to walk in.
According to the USPS, 62% of consumers who responded to direct mail in the past three months made a purchase.
Tip: Use Every Door Direct Mail (EDDM) if you want to hit every mailbox in a ZIP code without needing a list. Learn how EDDM works.
2. Flyers That Don’t Suck
Flyers are easy to mess up. Too much info, tiny text, bad design—it ends up in the trash.
But a clean, simple flyer? Big win.
Use them for:
- Events (live music nights, trivia, tournaments)
- Partnerships with local schools or churches
- Leave-behinds at coffee shops, libraries, gyms
Make it visual. Don’t explain your whole business. Just one message, one call to action.
Include a QR code if it makes sense (but make sure it leads somewhere useful).
Real example: A trampoline park in Allen passed out flyers at elementary schools with a $5 off bounce pass. Got hundreds back within a week.
3. In-House Prints That Actually Work
You’ve got customers in the building. Now what?
Use print to upsell and educate while they’re already hanging out.
Try this:
- Countertop signs promoting birthday packages
- Table tents with QR codes to book events
- Posters for upcoming specials
- Loyalty punch cards
People will scan or ask about what they see if it’s right in front of them.
And if the design matches your vibe? It helps your brand feel buttoned-up.
Pro tip: Laminated prints last longer in high-traffic spots.
4. Collaborate with Other Local Businesses
This one’s slept on. Team up with other spots around you.
Example: If you’re in Richardson and there’s a pizza place down the street—make a joint promo. Print cards that say “Buy 2 games, get 10% off your pizza next door.” And vice versa.
Hand those out in both locations.
Or bundle with party vendors, birthday photographers, inflatable rentals—anything your guests would also need.
Everyone wins. And your name travels.
5. Signage That’s Actually Worth Reading
Your signs can do more than just say “exit this way.”
Think like a customer. What would help them?
Try this:
- Event boards that show what’s coming up this month
- Wall posters showing group pricing or party packages
- Window clings with your best offer
- Pole signs outside pointing to “Drinks + Games”
If your signage looks clean, fun, and easy to follow, guests spend less time confused and more time spending money.
And it makes you look more pro.
Extra: Don’t be afraid to print big. Foam board signs, retractable banners, even wall decals—all great for themed zones or limited-time promos.
Quick Recap:
- Use direct mail (especially EDDM) to reach neighborhoods nearby.
- Keep flyers clean and focused—use them at local schools, stores, and handouts.
- Promote your best stuff in-house with simple print signage.
- Partner with nearby businesses to create win-win print promos.
- Make your signs helpful, good-looking, and placed where people actually look.
One Last Thing
Print still works. Especially when you use it with purpose.
If you’re running an entertainment business in Dallas, Plano, Garland, or any nearby suburb—you’re sitting on a lot of local foot traffic. Don’t let it slip.
FMC Printing helps businesses like yours get sharp, affordable, on-brand print—whether it’s flyers, mailers, signs, or all of the above.
You’ve got the crowd. Let print help you keep them coming back.
